According to Kanoon General Directorate for Public Relations and International Affairs, the entertainment called “Magnifier” is Kanoon latest product manufactured with private section partnership available in market since July 2019.

This is done with the goal to support producers in the private section since the present year is called the year of “Production Prosperity”.

On one hand, Kanoon General Directorate 30 years of experience in this area and public interest in its products  enhances the formation of ideas and the process of manufacturing toys; on the other, the capacity and the quality of production in the private section guarantees the continuation of this dynamic and creative process. 

The contract is designed in various forms in such type of cooperation in which Kanoon is the investor and the private sector is the designer and manufacture that will send new products to the market.

Certain private sector manufacturers are participating in the production of certain Kanoon products highly welcomed which winds up in improving the quality of the product, attracting more investment and accelerating the process of manufacturing for Iranian products and strengthening the strategic and regulatory role of the center.

The outcome of this cooperation is called “Magnifier”. It can be classified as a multifunctional entertainment but it is actually an entertainment with cultural and instructional approach.

“Magnifier” not only improves short-term memory, but also it reinforces children accuracy to observe their environment. The pictures and conceptual implications are selected with an eye to Iranian domestic and cultural concepts.

This entertainment is produced with the cooperation of the collection called “Bazi Ta” (Play Till) which has sent more than one hundred educational and learning-assist entertainments to the market.

The unveiling ceremony of this product will be held in the presence of journalists and toy manufacturers.