According to Kanoon General Directorate for Public Relations and International Affairs, Moein Samadi, the art manager and the designer of festival poster said, “Red is used to design this poster; it is a combination of modern and nostalgic feeling. It is a promising of holding the festival again and the return of a sense of excitement and joy to the society.

He explained that the illustrator of the poster is Mohammad Aflak, who has a history of drawing cartoons in his repertoire and is very capable and creative in his humorous ideas with an Iranian perspective.

Samadi added, “We decided to create an atmosphere of celebration and carnival with a sense of humor. In fact, there was a humorous and caricature atmosphere in the festival changed into a projector showing films. The main character and the symbol of the festival is displaying cute and interesting games in the poster.

He said the existence of sense of Norouz and the new year approaching, creating atmosphere and putting traditional and modern elements next to each other are among the characteristics of the poster. 

The 12th Tehran International Animation Festival is held from March 6 to 10, 2022 at Kanoon Center for Cultural-Artistic Creations.